Riese & Müller, German premium e-bike manufacturer, has announced its withdrawal from the US markets, choosing to "reconcentrate its resources" on developing its European sales and dealer network. Despite the recent positive policy developments for the United States Bicycle industry, the overall volatility of the nation's import market appears to have claimed another victim.

After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

Price dumping, retail distress, safety and cycling culture were frequently cited as key factors behind the current downturn in the Italian e-bike and bicycle market. But what is really holding back the Italian bicycle market? Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his shocking perspective with Bike Europe.

The Italian bicycle market closed 2025 in negative territory, confirming what now appears to be a structural downturn. Data released by Confindustria ANCMA and presented at Pirelli's advanced bike tyre manufacturing facility in Bollate near Milan, show total sales of 1.3 million units, down 4% year on year.

Although the number of bicycles delivered in Switzerland fell again by around 25,000 units in 2025, the trend in sports bicycles and e-bikes provided a ray of hope, as sales in these categories started to rise again. Looking solely at specialist retailers, excluding major distributors, rising figures were recorded in almost all sectors. However, the Swiss bicycle suppliers' association, Velosuisse, still refers to being in a 'consolidation phase.'

The Dutch bicycle market has enjoyed favourable market conditions throughout 2025. According to the annual report from H&L Accountancy's benchmark group, average retail revenue increased by 5.3% across bicycle retailers in the Netherlands. However, at the same time, the gross margin decreased by 0.9 percentage points, bringing it to 28.0% as labour costs put pressure on margins.